During an expedition to the Arctic and Scandinavian regions, scientists noticed that the locals had extraordinarily white teeth. As it turns out that were rubbing their teeth with a lichen that grew locally. And in abundance too.

They discovered that the lichen had natural anti-bacterial properties. It combated the harmful micro-organisms that would cause plaque to form, as well as other factors which caused teeth discolouration.

From this discovery, the Italian researchers studied and then isolated the active components in the Arctic lichen. This lead to BlanX developing the unique toothpaste with its patented formula.

BlanX uses a special formula which contains extracts of natural Arctic Lichen to whiten teeth in a non-abrasive way. BlanX also contains fluoride salts to reinforce the enamel, enhancing the brightness of the teeth. Each BlanX product comes with a BlanXometer which you can use to measure your progress.

BlanX contains active ingredients which contain high anti-bacterial properties which protect the tooth enamel from plaque, cavities and common oral diseases.